Social Media Ecosystem - Where Brands Get Attention on the Web
Where your brand is in the network, especially in social media? Social Media and its channels offer a lot of options to engage customers - or those that affect them. A distinction is made between different forms but increasingly the attention that this schematic infographic of Jess3 Labs brings very well to the point and defining:
- Paid media: paid advertising, banners, Adwords, etc.;
- Owned Media: a blog about that belongs to you;
- Earned Media: this is the attention you get from your social media work - comments, suggestions, likes, retweets, ...
- Promoted by media: this is also paid advertising - but connected specifically in social media streams, ie Twitter or Facebook...
- Shared Media: one of the highest levels, created to communicate with customers when the product is on special platforms evolve with or.
- But as the list is only half as beautiful as (please click to enlarge) in the following Infographic:
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